My Business is Strictly Service Based. Should I Blog Regularly?

By on in Blogging

I was working with a client the other day who feels really conflicted about blogging. On the one hand she is hearing advice that she must blog regularly and then in the same day she’ll hear it’s pointless and she shouldn’t waste her time. So what should she do? Determining whether or not to include [...]

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Give ‘Em What They Want with a Dee-Lux FAQ Page

By on in Copywriting

If you are a health and wellness professional and you provide a service then having a Dee-Lux FAQ page is essential. The point of a FAQ page is to inform potential clients of not just what they can expect to experience if they become a client, but also to inform them of what your service [...]

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Driven to Delete – How to Write Emails that Don’t Suck

By on in Copywriting

Be interesting. I am obsessed with the idea of being interesting. I want to hang out with interesting people, watch interesting movies and read interesting books. I want to be interesting. And if I am going to open an email I sure as hell want it to be interesting. But so few are. They have [...]

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5 Marketing Lessons I Learned from CrossFit

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I just got back from running and doing a CrossFit workout and since I’d rather be sitting on my butt and writing than doing just about anything else, I thought I’d share the 5 most valuable marketing lessons you can learn from doing CrossFit. 1. If it’s too easy you aren’t doing enough. The whole [...]

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